Custom Neon Signs for Hotels and Airbnbs

A hotel reception sign needs to be recognisable as guests arrive. An Airbnb property name has a different job: it should look at home in the room and remain readable in listing photographs.

Echo Neon makes both LED and glass neon. The best choice depends on the room, the property’s style and how guests will use the lighting. Here we look at placement, photography and sizing for Australian hotels and holiday rentals.

Where Hotels and Airbnbs Use Neon Signs

Reception and arrival

Place the hotel name where guests can see it before approaching the desk. Check it from the entrance with screens, flowers and luggage in place. In a small guesthouse, a simple name above the counter may work better than a large feature wall.

Property Names

A name such as Coastal Escape or The Loft can give a holiday rental a recognisable detail. Put it in a room that appears in the listing, and keep the wording consistent with the property’s advertised name. A short name is easier to read in a wide room photograph.

Guest Rooms

A sign above a bed or beside a seating area should suit the room at a comfortable evening brightness. Give guests an easy way to switch it off completely. Check for reflections in mirrors and televisions, and keep cables clear of the bed and bedside furniture.

Photo Areas

A lobby or lounge can provide space for guest photographs. Test the framing with people in the scene so the property name remains visible. Leave room for the photographer without blocking the reception queue or a route to the lifts.

Hotel Bars and Restaurants

These venues can have their own names within the property. The pub and nightclub neon signs and restaurant neon signs guides cover those settings in more detail.

Patios, pools and building entrances

Treat exterior or pool-adjacent locations separately from ordinary guest rooms. Standard signs are indoor-rated; splash-proof treatment is intended for suitable sheltered areas, not direct rain or pool splash. Send photographs of the proposed position so the team can confirm suitability before you order. For a sign displayed inside a street-facing window, see our storefront neon signs guide.

Neon Signs and Listing Photos

For Airbnb hosts and holiday rental owners, one of the biggest advantages of a custom neon sign is its impact on listing photography.
Guests usually decide whether to view a property based on its photos.
A distinctive neon feature helps create a memorable image that stands out among similar listings.

Creating a Strong Hero Image

The main listing photo is often the first impression potential guests receive.
A custom neon sign can provide a clear visual focal point while helping communicate the personality of the property.
Popular feature locations include:

• Living room feature walls
• Master bedroom headboards
• Entertainment areas
• Outdoor patios

These spaces often become the hero images used throughout listing platforms.

Photographing Neon Signs Effectively

To achieve the best results, photographs should be taken when the neon glow is visible without overpowering the surrounding space.
Many accommodation providers achieve the strongest images by photographing interiors:

• At dusk
• During the evening
• Using natural ambient lighting
• Without a direct camera flash

The goal is to showcase the entire room while allowing the neon sign to complement the overall design.
Rather than becoming the subject of the image, the sign should enhance the atmosphere of the space.

Recommended Sizes for Listing Photography

Signs that photograph well in accommodation interiors generally include:

• 76–122 cm (30–48 inches) for living rooms
• 61–91 cms (24–36 inches) for bedrooms
• Larger feature signs for expansive open-plan spaces

A sign that is too small may disappear within the room, while one that is too large can dominate the overall design.
Selecting the right size helps create balanced photographs suitable for accommodation listings.

Consistent Branding Across Multiple Properties

Operators managing several holiday rentals often use consistent signage throughout their portfolio.
Using similar typography, colours and branding across multiple listings helps guests recognise the accommodation brand, even when each property has its own unique style.
This approach can strengthen long-term brand recognition while creating a more cohesive guest experience.

Sizing for Hotels and Holiday Rentals

Choosing the right sign size depends on where it will be installed and how guests will view it.
A reception logo requires a different scale than a bedroom feature sign or a property name displayed in a living area.
The following recommendations provide a practical starting point for most hospitality projects.

Hotel Reception Signs

Reception signage should be easily visible when guests enter the property.
Typical sizes include:

• 91–122 cm (36–48 inches) for boutique hotels
• 152–183 cm (60–72 inches) for larger hotel receptions
• Larger custom sizes for expansive entrance foyers

The sign should feel proportionate to the reception wall while remaining clearly visible from the entrance.

Guest Room Feature Signs

Bedroom feature signs are designed to complement the room rather than dominate it.
Typical sizes include:

• 51–76 cm (20–30 inches) for compact rooms
• 61–91 cm (24–36 inches) for standard guest rooms
• Larger custom pieces for premium suites

These signs are commonly installed:

• Above the bed
• On feature walls
• Adjacent to seating areas

Selfie Walls

Selfie walls should be large enough to create an attractive backdrop without overwhelming the surrounding space.
Recommended sizes are generally:

• 76–122 cm (30–48 inches)

They are best positioned with sufficient surrounding wall space so guests can comfortably photograph themselves and the sign together.
Popular locations include:

• Hotel receptions
• Lounge areas
• Bars
• Outdoor entertaining spaces

Property Name Signs

Property name signs for Airbnbs and holiday rentals should be easily visible both in person and in listing photographs.
General recommendations include:

• 61–122 cm (24–48 inches) for indoor installations
• 91–152 cm (36–60 inches) for patios and exterior entrances

The size should complement the available wall space while remaining easy to read in photographs.

Hospitality Bars and Restaurants

Bars and restaurants located within hotels generally use signage between:

• 61–152 cm (24–60 inches)

The ideal size depends on:

• Wall dimensions
• Viewing distance
• Overall interior design

Outdoor Hospitality Signs

Exterior signs should be scaled according to the building frontage and viewing distance.
Typical sizes include:

• 91–152 cm (36–60 inches) for patios and pool areas
• 152 cm(60 inches) or larger for hotel entrances and building identification

Larger commercial properties may require custom dimensions to maintain visibility from surrounding roads or car parks.